The Collective

A site for women over 40 and the companies who need them

The Consultancy

Elevate your brand’s potential with our creative strategy and marketing consultancy.

Second Sight

A clean, blunt and insightful review quickly and clearly, giving you actionable input and much needed peace of mind.

New Dames

The Consultancy

Elevate your brand’s potential with our strategic marketing consultancy. We specialize in crafting tailored strategies that drive growth, engagement, and brand resonance in today’s dynamic market landscape. From comprehensive market analysis to innovative campaign development, our team of experts offers actionable insights and guidance to maximize your marketing ROI. Whether you’re a startup seeking market entry or an established brand aiming to revitalize your presence, trust us to navigate the complexities and unlock your brand’s full potential.

Busy? Stuck? — We have Second Sight

At Second Sight, we understand the power of fresh perspectives and unbiased feedback in unlocking the full potential of your work. Whether you’re a budding entrepreneur, a seasoned professional, or an established organization, our mission is simple: to provide you with the clarity and creativity you need to thrive.

What sets us apart is our commitment to honesty, integrity, and innovation. We don’t just offer feedback; we offer a second set of eyes – a fresh vantage point untethered by preconceived notions or biases. Our team of experienced consultants brings a diverse range of backgrounds and expertise to the table, ensuring that you receive comprehensive, well-rounded insights tailored to your specific needs.

But we don’t stop there. At Second Sight, we believe in the power of collaboration and co-creation. We don’t just critique; we generate ideas. Whether you’re grappling with a business challenge, refining a creative project, or seeking to optimize your processes, we’re here to help you brainstorm, innovate, and bring your vision to life.

So, whether you’re seeking honest feedback, fresh ideas, or simply a new perspective, Second Sight is your trusted partner every step of the way. Let us be your guiding light in the journey towards excellence and success.

A reader, an arch-nemesis to bullshit and a storyteller who wants desperately to be a cross between Ani Albers and Mark Rothko–basically a moody, abstract fiber artist. I’ve been a strategist for  30-years, always with culture as the driving context for my work. From designing new hair color ranges in Russia and Brazil—not to mention a look at diabetes and laundry in Mexico, as well as a five-year look ahead at flavor profiles for McCafe,  to award-winning ad campaigns to understanding the back-to-school shopping journey for both kids and parents, I’ve helped to drive business results for every single one of my clients.

Let’s get started on a project!

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